Are you using the Same Data as Last Year?
So many people working in the organization will have the thought to change their job. Every year thousands of people retire or quit their current jobs and change to some other job.
But the question is if this affects the marketing? The answer is YES. It does affect the data quality of the business. As many people move from one company to other, there is a chance where they change their email address, phone numbers and other information. This results in reducing the quality of the data which is already present in the organization. So, it becomes necessary to keep updating and refreshing your data so that you don't have to work with the outdated and unverified data which is invaluable and waste of time. There may even be a possibility that these unwanted data maybe interfering and disturb the nurturing of the present prospects and even the customer relationships.
Data attrition is just the fact of marketing life. Every marketer has to go through all the stages of reducing the efficiency of the data. Every marketer has to strive to stay at the top of the data hygienic practices. Data cleansing should be done every now and then in order to identify the unwanted data, duplicated data or the incomplete data from your database. It's a lot easier than you think to start taking control of your data quality.
But what if your data is not so neat and clean as you have expected? What if you have millions of documents you need searched at a quick notice but not finding? What if your data is better represented as a sort of social network, where the relationships between data are just as important as the data itself? What if your data does not fit clearly into any sort of logical structure you want? You cannot have the same data over the years. So, it is necessary to change the data into updated one more frequently.
This can result in many disadvantages of your marketing data campaigns like; it can increase the inappropriateness of the data present, lack of control on your own data which doesn't work for you, reducing of data quality etc.
It's better to take time and clean your current data in order to make it effective and expect the high rate of return then wasting time weakening your marketing effectiveness.
Data cleansing is an important process which can increase your sales leads and traffic to your website. When unwanted data will be removed, the reactivity of the database will be processed in an efficient way. As, the unwanted data will not be queried there can be an opportunity to your business to increase conversation rates and gaining popularity to your business. This indirectly helps in gaining return on investments and higher revenue to your firm. Hence, every business should have to keep their database updated and clean.
How Parana Impact Can Help You
Reach the Right Person at Right Time with the Right Message
Creating effective marketing campaigns that do talk to the right people
Reach out to your pre-defined target audience
(segmented by title, industry, geography, company size etc)
Our lead generation programs are quickly scalable to match the needs of our clients
Generate new leads from an untapped demographic
To reach your target audience and business decision makers, Parana Impact is of the leading database marketing, data intelligence and digital marketing service provider. We provide most advanced data intelligence services for healthcare and technology companies; we are able to generate new leads from an untapped demographic and target hard-to-reach B2B audiences at home or on-the-go.
Please send us email at firstname.lastname@example.org and one of our marketing specialists will contact you shortly.